What should be the approach of a Cybersecurity Presales Consultant during his/her first meeting with a customer? Here's what a Cybersecurity Presales Consultant should consider for their first customer meeting: Preparation: Research the customer: Understand their industry, size, IT infrastructure, security challenges, and recent data breaches (if publicly available). Review their website and social media: Gain insights into their brand, culture, and potential pain points. Align your message: Tailor your presentation and talking points to their specific needs and concerns. Prepare relevant demos and case studies: Showcase how your solutions addressed similar challenges for other customers. Anticipate questions: Be ready to answer common queries about your offerings, pricing, and implementation. Meeting Agenda: Introduction: Build rapport and establish yourself as a trusted advisor, not just a salesperson. Customer needs discovery: Ask open-ended questions to u