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Difference between Google Search and Google AI Mode Search

 What is the difference between Google Search and Google AI Mode Search?

Google has been incorporating AI into Search for many years through features like Knowledge Graph and AI Overviews
. However, the recently launched AI Mode (initially available in India and the US) represents a more significant shift towards an AI-centric search experience.
Here are the key differences between traditional Google Search and Google AI Mode:
Feature Traditional SearchAI Mode (AI-powered Search)
Core FunctionProvides a list of links to web pages that match keywords or phrases.Aims to directly answer questions and provide summarized responses using generative AI.
Query TypeRelies on keyword-based searches, often requiring users to refine queries for better results.Designed to handle complex, multi-layered, and conversational queries more effectively.
OutputDisplays a list of links to web pages.Provides an AI-generated answer or summary at the top of the results, often accompanied by links to supporting websites.
InteractionPrimarily a one-time search and retrieval process.Supports follow-up questions within the same search session, fostering a more interactive and conversational experience.
PersonalizationOffers limited personalization based on factors like location and past search history.Aims to provide more personalized results by learning user behavior and preferences, potentially considering past interactions and connected Google apps like Gmail.
UnderstandingRelies on algorithms like PageRank and BERT to understand context and relevance based on keywords and links.Leverages advanced AI, including large language models like Gemini 2.5, for deeper contextual understanding, reasoning, and multi-step queries.
Input MethodsPrimarily text-based queries.Supports multimodal input, allowing users to ask questions using text, voice, or images (via Google Lens).
Website ClicksDrives traffic to websites by providing a list of links for users to explore.While it includes links to sources, the direct answers provided might reduce the number of clicks on individual website links.
LearningThe ranking algorithms are constantly updated and refined based on various factors and user behavior.Learns and improves continuously based on user interactions and feedback, potentially leading to increasingly tailored results.
Current StatusThe standard and widely used Google Search experience.Rolling out to users, initially in specific regions and languages (like English in India and the US), often through Search Labs.
In essence, Google AI Mode represents an evolution of Google Search. It moves beyond indexing and listing web pages to actively processing, synthesizing, and presenting information in a more direct, conversational, and personalized manner. It aims to provide answers and insights rather than just directing users to sources, though it still links to the web for further exploration. AI Mode is still developing, and user feedback is being gathered to refine the experience. 

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